PPS will live broadcast the whole process of the 08 Beijing Olympic Games.

PPS.TV has announced to the public that it has formed a partnership with CCTV.com for the live video broadcast of the Olympic Games. CCTV.com has authorized PPS.TV to conduct simultaneous online live streaming of the 2008 Beijing Olympic events during the Olympics. The formal signing ceremony between the two parties will be held later. At that time, Internet users can use the PPS.TV client to freely stream on-demand content such as the opening and closing ceremonies of the Olympics and highlights of the Olympic events. This means that during the Olympics, PPS.TV will be the first network video company in the Internet industry to participate in the dissemination of the Olympics, conducting full-process network live streaming and on-demand services for the 2008 Beijing Olympic Games simultaneously with CCTV.com. Since the 2008 Beijing Olympics is the first time that new media such as the Internet and mobile phones have been used for event broadcasting, PPS.TV's participation undoubtedly has epoch-making significance for China's Internet industry, especially the video industry.

In the Olympic year of 2008, CCTV.com chose PPS.TV as its first partner for Olympic video live streaming among many domestic Internet companies due to PPS.TV's innovation and leading position in technology over the years: PPS.TV has always been the best partner for sports event live streaming, from the 2006 FIFA World Cup in Germany and the Doha Asian Games to the 2007 Women's FIFA World Cup in China, and then to the recent live broadcasts of NBA games. PPS.TV has continuously provided high-quality network video services to Chinese Internet users, earning a good reputation and thus occupying an absolute leading position and market recognition in the domestic network video industry. In addition, PPS.TV has launched the world's largest on-demand service. It is reported that these technological accumulations and experiences will all be applied to this Olympic broadcast.

While obtaining the rights for live broadcasting of Olympic events and on-demand viewing of highlights, PPS.TV has also gained the commercial operation rights for Beijing Olympic broadcasts and the official list of Olympic sponsors. This means that during the Olympics, PPS.TV's business scope not only needs to serve its original large number of advertising clients but also needs to face many of the world's most well-known official Olympic sponsors. In the past year, PPS.TV has accumulated rich resources of advertising clients. The addition of these world-renowned Olympic sponsor brands further highlights the commercial value of the PPS network TV operating platform. Regarding this, PPS.TV President Xu Weifeng stated: They will strictly adhere to the relevant regulations for Olympic sponsors and, using their own platform, prioritize the protection of the interests of official sponsors while recommending the latest and best brands, images, concepts, and products of advertising clients to all Chinese Internet users.