Author: Jia Jinghua, Source: China Gold Online, Editor in Charge: Sun Yuange,
2008-07-17 17:31
Ma Yun's dominance is not only well-known within the industry but also revealed through his enterprises. Taobao, which dominates both B2C and C2C, is a perfect example. Recently, after cooperating with Giant Network and Dell Computers, Alipay has once again partnered with Joyo Amazon, revealing its ambition to dominate the payment industry.
Ma Yun's dominance is not only well-known within the industry but also revealed through his enterprises. Taobao, which dominates both B2C and C2C, is a perfect example. Recently, after cooperating with Giant Network and Dell Computers, Alipay has once again partnered with Joyo Amazon, revealing its ambition to dominate the payment industry. It seems that Ma Yun's dominance is being expressed to outsiders through all of his enterprises.
As everyone knows, Joyo Amazon is the largest online bookstore in China and a typical B2C company. In everyone's mind, Alipay and Taobao are equal. With the cooperation between Joyo Amazon and Alipay, it has established the image of Alipay as a third-party online payment enterprise. More importantly, the cooperation between Alipay and Joyo Amazon has once again demonstrated the charm of this third-party online payment tool. From a strategic perspective, the cooperation between Alipay and Joyo Amazon is a win-win cooperation. The reason why Joyo Amazon chose Alipay as a payment tool is because Alipay can help Joyo Amazon reduce the capital flow cycle. Additionally, after Joyo Amazon introduces Alipay as a payment tool, it can bring more users to Joyo Amazon because many Amazon users require the use of Alipay as a payment tool.
After the cooperation between Alipay and Joyo Amazon was confirmed, the independence of Alipay became even more apparent. After cooperating with Amazon, among the top ten B2C websites in China, only Dangdang has not yet cooperated with Alipay. According to the current development trend, it is believed that Dangdang will also reach a cooperation intention with Alipay soon. The reason is very simple, over 90% of B2C companies in China use Alipay as a payment tool. In the e-commerce field, payment integrity has always been a problem that troubles the development of e-commerce companies. With Alipay, the issue of integrity is resolved. It is not difficult to imagine that if Dangdang continues to refuse cooperation with Alipay in the future, the result can only be losing more customers.
As more and more companies cooperate with Alipay as a payment tool, Alipay has become the de facto standard for e-commerce payments. Currently, not only B2C companies cooperate with Alipay, but companies such as PPG, BONO, Dell Computers, and Giant Network have also collaborated with Alipay. Currently, Alipay has penetrated into the fields of B2C, C2C, and B2B. The ambition of Alipay to dominate the e-commerce payment industry is evident. It is reported that as of May 6, 2008, the total number of Alipay users exceeded 80 million, with a market share of up to 57%. These plain numbers once again prove that Alipay has already occupied half of the domestic e-commerce sector.
For companies, market share is a symbol of success. There is no denying that Alipay's current market share is only 57%, but we must not forget that the domestic market has over 40 third-party payment providers. A 57% market share is no different from dominating the market. When Alipay collaborates with more and more companies, the markets for other third-party payment tools like Kuaiqian and PayPal will become increasingly smaller. After Alipay collaborates with numerous merchants, its independence becomes even more apparent, and its market share increases. At that time, the survival space for third-party payment tools like Kuaiqian and PayPal will also become increasingly smaller.
The cooperation between Alipay and Joyo Amazon highlights the independence of Alipay and establishes its position in the electronic payment industry. Prior to this, Alipay had conducted payment collaborations with companies like Giant Network and Dell Computers, demonstrating its determination to deepen its roots in the electronic payment field. The notion that Alipay is just for Taobao will become history. Alipay's recent efforts to deepen its roots in the electronic payment market have clearly exposed its ambition to dominate the payment industry!