Google is a typical representative of the mesh economy era and also the best case of applying the 1P theory.
The development speed, competitive strategy, marketing model, and profit model of Google are unimaginable under traditional economic conditions: target customers can use the search service for free, meaning the product or service price is zero; the increase in the number of searchers and usage time does not increase Google's cost; its profits come from payments made by third-party customers. Due to the free search service, its customer base continues to grow, making Google increasingly attractive to third-party customers who want their information prioritized in searches. As a result, these third-party customers are willing to pay Google more fees. The magic of Google's self-marketing lies in being free! And the magic of being free yet profitable lies precisely in third-party payments!
In fact, Google is not an isolated phenomenon. Companies like Microsoft, McDonald's, BMW, China Mobile, Haier, Baidu, and Super Girl all follow the same pattern. Their developments reveal the new essence and business models of contemporary economies!
Creating value for third parties is the key.