Is Qiyi Changing Its Domain Name Due to Political Factors?

Today, I received a message on Weibo saying: I discovered that Qiyi (www.qiyi.com), under Baidu, automatically redirected to iQIYI... (www.iqiyi.com) when opened. Is it the same for you? This was the message I received in the morning, before the news was out. I was quite puzzled though - I've seen domains get shorter, never longer. It's said that they spent quite a bit of money on this domain, and previously, iqiyi was also a video site.