1. Increase in visits and subscriptions
2. Quality article comments
3. Encouragement and suggestions from visitors
4. Articles being bookmarked by others
5. Seeing excellent articles and participating in discussions
6. Making new friends through a BLOG
7. Broadening horizons and improving skills via a BLOG
8. Posting difficult questions on a BLOG and receiving solutions
9. Criticizing bad people and things on a BLOG
10. Posting public service advertisements on a BLOG to fulfill a social responsibility
11. Posting commercial advertisements on a BLOG for payment
12. Selling products through a BLOG
13. Posting job-seeking information on a BLOG and finding work
14. Gaining respect from colleagues and bosses in real life through a BLOG
15. Occasionally having a legitimate excuse not to update
16. Participating in activities organized by bloggers
PS: If there are any omissions, please feel free to supplement.