It is a community entirely built by pure Taobao buyers, dedicated to providing users with objective and fair online shopping experience sharing.
It is a high-quality interactive community platform completely constructed by pure Taobao buyers. They have recently launched a new version of the FungMo community, encouraging users to recommend good Taobao stores they have transacted with and actively and objectively post reviews about specific Taobao stores or sellers as well as online shopping experiences. As an unofficial Taobao community, FungMo is also striving to ensure the quality and authenticity of information on the site through various means such as user identity verification, in-site advertising reporting mechanisms, and manual screening by administrators. The third-party review model pioneered by Dianping has attracted the active participation of millions of Internet users, who, leveraging its vertical review model and vast Internet resources, have aggregated all their knowledge about dining here, turning it into a highly reference-worthy online version of the "Chaa's Restaurant Review." With its vigorous development speed, the Internet has swept across the globe, and e-commerce has experienced explosive growth in just the past five years. However, looking at the increasingly mature e-commerce industry, there is still no third-party C2C/B2C review site that can rival Dianping (focused on the catering industry), Douban (focused on books), or Time (for movies). Reflecting on some of the reasons, I personally believe that the special nature of e-commerce itself makes it difficult to successfully or smoothly follow a third-party route (market). Since the entire e-commerce process is carried out entirely on the Internet, whether or not to buy, the influence of user reputation (reviews) on the purchasing intentions and behaviors of buyers is extremely significant, and there are bound to be many issues related to profit distribution. Therefore, uncontrollable false information can easily spread, and ensuring the authenticity and reliability of information cannot rely solely on the administrator's ability to identify the truth or falsehood of information, which would likely pose great difficulties for operators.
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