ThreadlessT T-shirt design network: negative cost marketing strategy | Buddha Cultural Revolution

The Wireless T-shirt will be awarded a designer's medal and a $2,000 prize each week for the highest score. But the material reward is not important, for the designer, the biggest incentive is that his work has the opportunity to be worn by the public - wireless T-shirts will print the designer's name on the logo of each T-shirt. This is a win-win-win situation: the designer's creativity gets played out, the consumer has more choices, and the wireless T-shirt saves the cost of hiring the designer at all, and it only produces products that get enough points and pre-orders, and it is almost impossible to lose money. This is not a great reform, strictly speaking, but it has effectively reduced corporate risk.

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