"Rice" phone gets network access license: looks similar to iPhone

After the so-called "coarse grain mobile phone" Xiaomi became popular for a time, yesterday the reporter learned that an enterprise named Shenzhen Rice Age Technology Co., Ltd. announced it would launch a "Rice" mobile phone to fill in the "staple food" blank in the mobile phone circle.

According to the information from the official website of Rice Company, this is a newly established company which was founded in July this year. Its slogan is "to make Chinese people their own iPhone". Judging from the product pictures exposed on the official website, the "Rice" mobile phone looks almost the same as Apple's iPhone in appearance, just as it claims that "Rice uses the appearance of Apple to express its admiration for Apple". The reporter found that the "Rice Phone" had obtained the MIIT's network access license as early as May this year, and its official customer service said that the product would be launched soon. As for the price, the customer service said it has not been finally determined, but there will certainly be a high cost performance.

From the product name to the orange official website interface, the "Rice" mobile phone reveals traces of learning from its predecessor "Xiaomi" everywhere. From the online user comments, some netizens are looking at the competition between Rice and Xiaomi with a teasing attitude: "Is it Rice or Xiaom? Has the mobile phone market become a grain shop?"