A paint spill in a giant advertisement

The building in Columbus, Ohio, where the AD was built, includes a parking lot downstairs. At first glance, many people will think that the protagonist of this advertisement is paint. In fact, the protagonist of the advertisement is Nationwide insurance company in the third picture.

It is said that due to the sensational effect generated by this advertisement, someone has already registered the paint brand on the picture to sell paint. For this idea, I think it is best to use the paint advertisement, because the only time I think of the insurance company is when I see a car covered in paint. Unfortunately, subject-verb has been reversed... ...