New Channel for Magazine Media: As Product Packaging
by bugbear on 2006-02-20 23:03:36
The concept of on-product magazines first came to Joanna Wojtalik while she was studying in the final year of a marketing course just two years ago. The idea was simple – create a small (in the first instance this will be an A7 - 74 x 105 mm) magazine which fits onto a fast-moving consumer product and distribute via grocery rather than traditional magazine channels.