Desertification Decomposers | Good Life

Through WWF (World Wildlife Fund) and Wikipedia, we know that desertification is one of the most significant global environmental problems today: more than 6,000 species go extinct each year due to desertification. Aside from natural climate changes, human activities are the main cause of desertification. Therefore, the Wildlife Fund under WWF invited the Spanish advertising agency Contrapunto BBDO to create this series of shocking advertisements — elephants, cheetahs, and parrots are broken down into clouds of dust — to warn the public and encourage everyone to contribute their small part in preventing desertification.