Brainstorming: Bags are meant to be worn.

I don't know when it started, but bags are no longer just for carrying things. The concept has elevated to what you wear; it's a way of interpreting your personality. You can't stand things that are similar all over the world with the same LOGO printed on them. Because of youth, because of dreams, because of your unique values, and your simple, natural lifestyle, you believe that you are your own fashion.