Advertising, or foreign better. This is the current situation of the domestic advertising industry, the current TV, newspapers and magazines on the various advertisements, and search rare introduced some creative advertisements compared, it is easy to draw such a conclusion. Not the Chinese people's creativity is not good, in addition to the level of slight differences, various content restrictions, environmental factors, resulting in the current domestic production of advertising creativity flat. Many only rely on simple and crude rape transmission, so that people have to leave some impressions, and this impression, most of them are not good, and the image of the enterprise is also hurt.