NOTCOT is dedicated to:

1. DESIGN. A love and admiration of well designed things. There is no reason for something today not to be aesthetically stunning.

2. IMAGERY. We organize our design and features around enticing, well composed images. The images speak for themselves, so text is secondary - but we always provide frank, honest, insightful reviews.

3. CURATION. We highlight inspiring products and concepts for designers, boutiques, and consumers. The side tags host monthly gallery showings of up and coming artists which link to Gallery Notcot.