As a representative of popular electronic products, the iphone may really have a personality, which is sought after by young people who pursue fashion. However, blackberry has a deep user base as a communication tool for business applications. In Europe and the United States, this tool is widely used, not only for its fast and convenient business applications, but also for its open support for applications.
Any product wants to get greater market support, now increasingly depends on its degree of openness, from google's support for apis to Microsoft's change of attitude towards open source products, we can find this trend, and get deep thinking about the future market strategy of their own products.