Looking at the picture, are you feeling a little scared? Actually, this is a creative advertisement made by the Colenso BBDO advertising company for the book *Maximum Ride* (极速飞行). The book mainly tells the story of a few children who were sold by their parents to some scientists at birth to be experimented on and were injected with bird hormones. In order to align with the storyline, the planners laid out a giant poster overlooking the street in a square in Auckland. So when you stand on the steps, it feels as though you are already standing on the rooftop of a hundred-meter high building, ready to take a leap.